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O'Keefe-Henry Direct was founded in 1993 by
executives from some of the leading direct marketers in North America. The mission...provide catalog
entrepreneurs with the same expertise, the same analytical tools, the same level of marketing sophistication
that made "the big guys" great and keeps them at the top.
As our client list has grown over the years, so to has our staff, each recruited for the specific
contributions they bring to achieving our clients' specific goals for their catalog enterprises. |
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Peter has managed the marketing for some of the world's great catalogs including Lands' End, Crate & Barrel and
Critic's Choice Video.
He has a BA in Economics from Lake Forest College, an MBA in Marketing from Washington State University. He
served as Assistant Professor of Marketing at Clarke College in Dubuque, Iowa and has guest-lectured at
Northwestern University. |
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Mark held Business Unit management positions with some of the largest and most sophisticated Direct Marketing
Organizations in the country, including The Signature Group/GE Capital and The Bradford Exchange. He has put
his 20 years of experience to work for the clients of O'Keefe-Henry Direct, Inc. since joining the company as
Vice-President in 1998.
He has a BA in Marketing and Communication from Florida State University, and has returned to speak
about the Direct Marketing Industry. |
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Al has held a variety of key marketing positions at major direct marketing companies like GRI,
The Bradford Exchange and Cosmetique. As Manager of Marketing Analysis, Manager Housefile
Promotions, and Vice President of Direct Marketing, each role has expanded his significant
experience and knowledge of all facets of the industry.
He has a BS in Economics from University of Illinois - Chicago, an MBA from
Keller Graduate School of Management and has been with O'Keefe-Henry Direct, Inc. as
Account Supervisor since 2000. |
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Michaeline joined O'Keefe-Henry Direct in 2003, bringing with her 16 years of experience in
various direct marketing functions—first at Treasure Chest Advertising, a leading printer
of newspaper advertising inserts in California, and subsequently at The Signature Group/GE Financial.
She attended Northern Illinois University, and today, working alongside Mark Skup, provides valuable
support, client assistance and operations backup for a number of O'Keefe-Henry Direct clients. |
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