Whether you're considering outsourcing all aspects of your direct marketing management, or you simply require select, specialized services to enhance your existing marketing capabilities, O'Keefe-Henry Direct is ready to provide you with the attentive, top-notch service that has produced the record-breaking, bottom-line results our clients have come to rely on.

Your account will be supervised directly by one of our directors to assure you get the highest level of expertise and service possible. In fact, we purposely work with only a select number of clients to guarantee you the highest level of personalized service.

Our objective, independent point of view allows us to tailor-make innovative, strategic marketing alternatives to achieve the bottom-line results you're looking for.

CATALOG MARKETING SERVICES
The outline below highlights the key areas of service which O'Keefe-Henry Direct, Inc. provides to its clients in the development and management of their catalog programs.

1) MARKETING: 

• Reviewing past and present catalogs to identify new marketing opportunities.
• Developing clients' annual marketing plan outlining mail dates, contact strategies and marketing costs to maximize sales and profits.
• Circulation planning for both house file and new customer acquisition mailings including projected profit per piece and cost per new customer.
• Recommendations for non-mail media such as online & space ads, FSI's, co-ops, package inserts, TV, bank inserts and electronic media for customer acquisition.
• Provide lifetime analysis vs. cost per new customer acquired.
• Development of programs to reactivate inactive buyers.
• Employing testing options such as zip modeling and regression analysis to maximize response rates.
• Analyze catalog effect on other marketing channels through a matchback allocation of internet and retail sales.

2) CREATIVE: 

• Develop significant creative testing approaches to life responses.
• Sourcing, coordinating and supervising creative development for maximum sales performance.
• Determine appropriate catalog size and format to enhance efficiency.
• Coordinate all production areas such as printing, merge/purge, lettershop and mailing.

3) MERCHANDISING: 

• Recommending market targeting and products selection.
• Determine appropriate paginating to achieve maximum sales.
• Recommending optimal product space allocation and page density.
• Perform square inch merchandise analysis by key measures such as page, spread, item, ad ratio and category.
• Present actionable plans for enhancing the client's future merchandise direction.

4) INTERNET/WEB MARKETING: Through our affiliate -- North Shore Direct, Inc. 

• Integrate coherent contact plans for all on-line and off-line promotions assuring email promotions and catalog mailings work in concert together. Assist in implementing email program as needed.
• Review and analyze all email copy, graphics, offers, subject lines and performance metrics (opens, click through, conversions and CPNC) to improve results.
• Provide full analysis of performance and effectiveness of all paid and organic search strategies to determine the optimal use of the companies' resources. Calculate lifetime value (LTV) of all customers acquired through this medium.
• Recommend adjustments in strategy to enhance channel performance based on the analysis of all data from web marketing efforts.

5) MEDIA SERVICES: Through our affiliate -- North Shore Direct, Inc.

• Comprehensive list brokerage services.
• List management services to maximize your list rental income.
• Media placement services that combine direct marketing expertise with media planning and execution capabilities.